06
Nov
10

Ice T Partners With OG XO Brandy….

OG XO Brandy is produced in France and handcrafted in small batches, created with a blend from “exceptional vineyards” to ensure a distinctive flavor.

Representatives for Aiko Importers reached out to Ice-T’s manager Mickey Bentson a year ago, who happened to be looking for an alcohol brand Ice-T could really get behind.

“Ice-T sat down with me and I told him, ‘you have to see the presentation.’ He loved the taste and the bottle. At the direction of Ice-T, I also told them we didn’t want money, we wanted a partnership,” Ice-T’s manager Mickey Bentson told AllHipHop.com.

“Ice decided it would be best to have partnership in the business so we can build other brands. The bottles are great and the liquor is fantastic,” added Bentson, who also owns Pay Up Records, a label that recently inked a major deal with Empire Distribution and signed artist Mr L.O.C. (Bay Area), Devon-P & TJ (UK) and Half Lip (PA).

“Coco will end up with her drink as well, and I will end up with mine. We think long term. We are building other brands within this company,” Mickey Bentson told AllHipHop.com.

OG XO Brandy, which was founded in 2004 near Mount Pleasant, South Carolina, is currently available in select markets in the United States, including Boston, Dallas, Houston, Los Angeles, New York and Chicago.

By 2011, OG XO will be will be available in every market in the U.S., with a retail price of $22.99-$42.99.

In related Ice-T news, the superstar actor/rapper has been added to the lineup of performers during a concert celebrating the Zulu Nation’s 37th anniversary in Harlem, New York at the Center for Hip-Hop Culture Center at Magic Johnson’s Theater.

In addition to rappers like Ice, Sadat X, DJ Tony Touch and the Soul Sonic Force, Bentson is planning to introduce Half Lip, a new rock band on his Pay Up Records imprint.

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2 Responses to “Ice T Partners With OG XO Brandy….”


  1. 1 Cheriese Thomas
    May 28, 2011 at 12:06 am

    it,s a great idea, ice been n the game, since the begining.We has hip hop,tv & radio fans.LET,S go if u wanta look @ something,he give u much much 2look AT. MUST TRY THE BRANDY,JUST 2SURPORT Sir T. WHERE CAN I BUY A COLLECTOR BOTTLE????

  2. February 8, 2012 at 10:10 am

    precisely what I usually suggest. excellent write-up, without a doubt.


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